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Johnson Outdoors Minnkota/ Humminbird/ Cannon


Johnson Outdoors is a leader in innovative outdoor recreational equipment for fishing, diving, camping and watercraft recreation enthusiasts. Founded in 1970 by Samuel C. Johnson, the Company evolved from a single brand into a $425 million global enterprise with 1,200 employees across 20 facilities worldwide. Public offerings of Johnson Outdoors (JOUT: Nasdaq) occurred in 1987 and 1988, with the Johnson family maintaining a controlling ownership position. Johnson Outdoors designs, manufactures and markets many of the world's best known outdoor recreation brands across four business units: Fishing, Diving, Watercraft Recreation, Camping and Hiking. Our legacy of success is built on continuous, award-winning innovation which drives market-leading positions across 16 product categories. For over ten consecutive years, new products have represented a third or more of total Company revenue. Our mission is "to exceed the ever-growing expectations of outdoor enthusiasts, and the channel customers that serve them, with the most innovative, most valued and most sought-after brands and equipment."​ Investments will focus on sustaining leadership in fishing electronics, maintaining positive momentum in core dive equipment segments, driving growth in specialty camping and paddling channels and maximizing opportunities to improve the long-term profitability profile of every business. At Johnson Outdoors, we believe creating value goes beyond creating great products into creating the ultimate outdoor experience for outdoor enthusiasts. Our portfolio of market-winning brands is known for delivering on that promise.

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