Princess Yachts America

Plymouth-based Princess Yachts epitomizes the best of British manufacturing, from its quality craftsmanship, design and engineering pedigree, to the refined elegant and luxury interior styling of its craft. The result blends cutting-edge technology with traditional craftsmanship to set new standards in performance, evident across the Princess range of sophisticated flybridge motor yachts, dynamic V Class sports yachts, ground-breaking S Class sport-bridge yachts, ‘Superfly’ X Class flagship superyachts and revolutionary R Class performance sports yachts. The Princess reputation for design, engineering and manufacturing excellence has earned the company global appeal and established it as a leading luxury brand. 

Princess Yachts was acquired in 2008 by L Capital 2 FCPR, an investment group co-sponsored by LVMH (Moët Hennessy Louis Vuitton) and Groupe Arnault. In January 2016, L Capital merged with Catterton to become L Catterton, now recognized as the largest global consumer- focused investment firm. 

In 1995, the exclusive relationship between Princess Yachts America (formerly known as Viking Sport Cruisers) and Princess Yachts Limited (UK) was formed in the interest of introducing a new class of luxury performance cruising yachts to the American market. As the official distributor for Princess Yachts in the United States, Canada, Central America, the Caribbean, and Venezuela, each Princess yacht delivered by Princess Yachts America is the result of a tireless collaborative effort to bring European elegance and craftsmanship together with American support and supervision for the ultimate performance cruising yacht experience.