Qualia fishing reels are designed to be the Best in their Class. We started working in the fishing rod and reel business 46 years ago. Initially, we supplied parts to other companies. As our business grew, we began to develop and patent our own reel designs. We created reels for some of the biggest names in fishing including Penn, Mitchell, Shakespeare, Abu Garcia and Zebco. We realized there was a gap in the market between lower-quality, mass produced reels sold in the big box stores, and higher quality, expensive equipment sold in the specialty shops.