POP Board Co is committed to making stand up paddle boarding accessible to the masses. We believe that everyone across the globe near a river, lake, harbor, or ocean should have the opportunity to be apart of this emerging lifestyle. We represent a culmination of people who are attracted to water and love being in it. We are veteran 9-to-5ers spending every free moment we have on a board, paddle at the ready, in the nearest body of water we can find. POP Board Co is the brainchild of a family of adventure seekers.